Tokyo 2020 unveils first ever animated pictograms used in Olympics’ history

The 73 kinetic icons designed by Masaaki Hiromura and animated by Kota Iguchi each show their sport in motion, representing 22 Paralympic sports and 33 Olympic sports.

26 February 2020
Reading Time
2 minute read

Iguchi says it took more than a year for his team to create the animated pictograms (the static ones were released in March 2019) “The new kinetic sport pictograms will broaden the appeal of each sport by means of their beautiful and more easily conveyed expressions,” he explains in a statement. “I hope that they will brighten up each of the events and, while a creation of the Tokyo 2020 Games, I hope they will be passed on to future games as a legacy for the future, as well as inspiring video designers in other countries.”

hg0088Pictograms were initially brought in to visually communicate with an increasingly international group of athletes and spectators, and animating them is aiming to continue this mission in a digital sphere, as Tokyo 2020 is intending to be the “most innovative Games ever”. The kinetic pictograms will be used at competition venues, and during the broadcast of events, as well as on the Tokyo 2020 website, social media channels and digital signage.

GalleryMasaaki Hiromura and Kota Iguchi: Olympic and Paralympic kinetic pictograms

GalleryTokyo 2020


Masaaki Hiromura: Olympic pictograms


hg0088Masaaki Hiromura: Paralympic pictograms


Masaaki Hiromura: Olympic basketball pictogram


Masaaki Hiromura: Olympic athletics kinetic pictogram breakdown

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hg0088Masaaki Hiromura: Paralympic pictograms

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@simmingworld.com.

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